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Our Big Why
The path to coached|by|design inc. was not easy or simple...but what is?

My reason for launching coached|by|design inc. is pretty simple.  I never wanted anyone to feel the way I did when I began a sales career in real estate.  I thought I did the right things. What it didn't have, which proved to be near disastrous, was coaching and training.

After almost two years of aimless shots in the dark, I finally got smart (or smarter, at least).  I realized that I didn't have the plans, skills or tools needed to really be a success.  Despite the lack of knowledge, I had managed to succeed on small levels.  I was lucky enough to have a strong Sphere of Influence (even if I didn't know what that was at the time) and I wasn't shy.  Thankfully, people took pity on me!  I failed my way forward each and every day.


Once I realized that I needed someone or something to help me learn and grow, I was fortunate to find a coach and a mentor to guide me.   I attended every training I could reasonably travel to.  I developed systems and tools.  And my failures...and sheer determination paid off. 


The first time I was asked to teach, speak and then coach, I was petrified!  Who was I to teach or coach anyone else? Never one to back down from a challenge, I did it.  I truly believe I got more out of the experience than my clients!  Watching the excitement and understanding spark in others was one of the most rewarding experiences I had to date.  And so, my path changed direction.


Since that time, I have continued to fail my way forward.  I have been fortunate enough to have been given the opportunity to run some of the largest and most profitable real estate offices in the country. I have recruited hundreds of agents and I have been allowed to coach and train over 5,000 people in sales, real estate, non-profit and communications.


It is my sincere hope that our coaching and training systems are able to help you achieve all of your goals. 


 - Anne-Marie Hayward

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